Global Site Redesign
With a rapidly changing market, Levi saw a need to unify the global experience of their website and to become relevant with the younger generation by projecting a fashion-forward stance and making buying simpler by helping customers understand fit.
The redesign establishes a modern aesthetic through full-width fashion imagery, strict black and white interface elements and simple, elegant typography that nods to Levi's heritage. In addition to improving the purchase path, the online experience is enhanced through the dynamic product filter tool, dedicated collections landing pages, and the men's and women's fit guide.
