Website Redesign
Burlington Coat Factory is a national off-price department store retailer operating in the United States and Puerto Rico. The challenge was to revitalize Burlington's online presence, increase awareness of the breadth of products and improve the online shopping experience.
The redesign generates interest by using distinctive seasonal hero imagery, surfacing popular products and inspiring customers through product pairings. Using a similar approach, Burlington's Baby Depot baby registry presents sample lists to inspire expecting parents or provide a starting point for a registry.
