Pitch Concept
As one of the leading tire manufacturers in the world, Michelin saw a need to unify their digital presence throughout all of their markets and took advantage of the opportunity to improve content to facilitate quick and easy decision-making.
A guided experience helps users zero in on a product immediately upon inputting a car type and season. Dual results simplify decision-making in a process that's usually an inconvenience. Customers have the option to explore additional product results, comparison information and technical specifications, catering to both novices and car enthusiasts.
To further enhance the buying experience, internal and external rating systems help customers compare products objectively. Additionally, users are able to take their results in the form of a toolkit to their dealer.
