Bombardier Recreational Vehicles (BRP) designs and manufactures motorized recreational vehicles which include off-road vehicles, three-wheeled motorbikes, snowmobiles and watercrafts.
The goal was to unify the sites of their products through a single adaptable template in order to have consistent brand presence and ease of maintenance across all markets. The approach needed to drive awareness, generate leads for the dealer network and increase sales as well as reinforce BRP's position as the driving force behind the innovation of its products.
The new site uses bold typography, full-width imagery and parallax effects to showcase the leisure products in an engaging experience. It guides consumers through the full product lineup, complex technologies and unique features, helping users make informed decisions based on intended usage. The template's simple stacked structure allows lifestyle and product shots to be easily modified for other brands.